UX case study

Remodeling baby food shopping into a care experience

Nutricia’s e-commerce system

Note: This project is over 7+ years old...

The Challenge

In 2014 Nutricia owned several newborn's formula and food brands (Bebiko, Bebilon, BoboVita) with prominent communities built upon attention to child needs.

Our goal was to extend this attention into shopping experiences by dropping the use of external providers in favour of building one carefully curated e-commerce system.

My role

I led the design of new platform that would fit every Nutricia brand, providing continuity in experience for club members. I managed the creation of product taxonomy, user flows, and visual guidelines.