what is UX Unicorn?
Andrzej Kwedo Hero Photo

Andrzej Kwedo

UX Unicorn

UX Unicorn?

Description we all like the most is that of Da Vinci analogy: one with impressive skills and deep interests in various UX fields, in love with their processes, and being able to combine them into masterful creation.

To break the rules you have to master them first

from Shuhari concept

UX Unicorns are often wrongly mistaken with jacks-of-all-trades or one-man-bands, but they are more like composers with masterful knowledge of all the instruments and tunes used to convey complex sets of emotions to move the audience

who am I personally